If you’re not a huge “fashion-head”, you may think that NYFW is all about fashion shows where models walk up and down runways and pose for pictures. Well, there’s actually a lot more to it than that. Instead of your average fashion shows, several designers put on presentations where models typically stand in a stationary spot and the audience moves around them. These presentations can be as creative or as basic as the designer wants them to be and they usually allow bloggers, editors, and photographers to get up close and personal with the pieces and really see what a collection is all about.
I got the opportunity to attend a few presentations throughout the week and, in my opinion, they give you much more than your conventional runway show. Yoana Baraschi and Elise Overland are two of the brands whose presentations I was able to [experience]. Check them out.
Elise Overland‘s presentation certainly emphasized the Winter half of the Fall/Winter 2011/12 season. Located in the middle of the Standard Hotel‘s ice skating rink, the models took to the ice adorned in the brand’s pieces. A number of talented figure skaters from the Ice Theater of New York showed the audience their skills, while the rest of the models stood at attention throughout the rink. The exhibit was a great way to introduce a new collection, while celebrating the season.
Of all the collections that I got the chance to see premiere, Yoana Baraschi‘s was one of my favorites. Not only did I love the clothing, but the presentation was awesome. The models sold it. The poise and energy that they possessed brought the collection to life. The eye contact, posture, and placement all fit together perfectly to create an amazing visual for an amazing collection.