I’m a firm believer in the notion that you have to learn from the best in order to be the best. For the past few weeks, I’ve been exploring Steve Stoute‘s [The Tanning of America], his best-selling book that dropped last September. It’s almost like a compilation of some of the most epic branding stories from the past few decades (most of which, he was the mastermind behind). In it, he explains the concept of the Tanning Effect, which discusses how the hip-hop culture has led to a blurred mindset within popular culture where members of different backgrounds are sharing the same interests, using the same codes, and following the same rules of cool. It’s pretty awesome. If you’re not too familiar with him, check out his video from the Influencers documentary series below.
Tomorrow at noon, the lesson truly begins. Steve Stoute will be at Morehouse College discussing his book, Translation (his multicultural advertising & consulting firm), and some of the keys to building brands and redefining [cool]. I’ll be serving as one of the two moderators for the discussion, so I’m definitely looking forward to being on stage with one of the top dogs in the field. If you’re in the Atlanta area tomorrow, come through. I’m sure you’ll enjoy the conversation.
Morehouse College, Bank of America Auditorium
Wednesday, March 28, 2012 | 12pm
["I'm focused, man. Tell Stoute to holla at me, man!" -Jay Z]