Sometimes I literally have to stop what I’m doing, look around, and thank God for the things taking place around me. This past Thursday, I found myself in the Dior men’s boutique in SoHo celebrating the upcoming Autumn 2014 collection and locking eyes with Kris Van Assche, one of my all-time favorite menswear designers. The feeling of sharing the same space with someone so monumental in the industry is unbelievable. He’s been a constant source of inspiration in my life for years!
As I said above, the event was centered around the upcoming [Autumn] 2014 collection, not “Fall/Winter.” There was an interesting WWD article last week that talked about Van Assche’s feelings on the idea of “pre-collections” and the inspiration behind the event:
[Kris Van Assche] spends as much time and energy creating these pre-season offerings as his traditional spring and fall collections… “We need to stop calling them pre-collections,” he said. “They started out as in-between collections, but they’re now creative, independent collections with a real story to tell.” So at Dior today, the runway collections are called summer and winter, while the in-between collections are spring and autumn.
KVA and his team put together a creative showcase to present the collection, incorporating an exciting installation in the store on Greene St. The piece was developed by the Parisian creative duo M/M and incorporates an assortment of cylindrical standing lamps each marked with a letter of the alphabet and lit with flourescent lighting effects.
Moving forward, he plans to present each spring and autumn collection alongside an original installation, which sounds like a pretty awesome way to get people excited about the lines. I hope I make it to a few more in the future!
[ran into my buddy Charles Warren and his friends. I covered his show for Kontrol Magazine last season.]